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Somerset & Exmoor Tourism Groups Unveil Virtual Campaigns

Visit Exmoor and Visit Somerset are working to help local tourism and hospitality businesses, as well as the wider tourism industry, to navigate the ongoing COVID 19 crisis and to ensure plans are in place for tourism recovery once restrictions begin to be lifted.

The focus ensures local businesses and workers have all the information and support required to navigate the months ahead whilst providing inspiration and insights into the destinations for those currently unable to travel.

The destinations have responded to the government’s call for people to act responsibly in recent weeks, working with Exmoor National Park and Somerset Local Authorities to advise against all non-essential travel and communicate clear ‘Visit. Later’ messaging.

Both groups are ensuring up to date information is readily available for all local businesses; the latest guidance on government support, grants and help paying employee wages can all be found by visiting somerset.gov.uk and exmoor-nationalpark.gov.uk. Somerset County Council has also unveiled a new single Somerset Coronavirus Support Helpline which makes it easier for people to access any local authority help they may need.

While the immediate support of local businesses remains a priority for both groups, efforts are also being made to engage with those currently unable to travel and to remind them of the region.

Visit Exmoor is delivering #VirtualExmoor to inspire its social media audience. This features photography, anecdotes from local businesses, and stories and video footage from across Exmoor.

The Visit Somerset news page lists interactive experiences at attractions including The Victoria Art Gallery and Bath Fashion Museum, as well as sharing facts from the Somerset & Exmoor ebook: https://www.visitsomerset.co.uk/discover-somerset/inspiration/visit-somerset-ebook.

In addition both tourism boards are focusing on developing a recovery plan together with partners in the sector.

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