Sodexo has won an eight year catering contract at the Liberty Stadium for Swansea City Football Club and the Ospreys rugby union team.
The deal starts this June and will see Sodexo providing catering on event days throughout the stadium in all lounges and general admission areas.
To win the deal, Sodexo has pledged to invest in new digital screens and a stadium-wide electronic point of sale (EPOS) system designed to speed up service in the public areas, alongside improved audio-visual facilities in the lounges and new local food offers.
It will also launch a new hospitality experience in 2020 alongside enhanced general admission offers and a further facility investment in a new bar area.
Sodexo has also won the contract for non-match day sales to help drive additional revenue for the stadium, drawing on its expertise in the sports and leisure sector.
Chris Bray, CEO sports & leisure Sodexo UK & Ireland, said: “This new partnership with Swansea City Football Club will see Sodexo bring its world-leading expertise in catering and venue and event management to south Wales. Working with Swansea City gives us a great opportunity to deliver a fantastic experience for spectators and host a wide range of conferences and events on non- matchdays.
“At our other stadiums we have strong relationships with the local community, and the Liberty Stadium will be no exception. We look forward to bringing fresh, innovative, responsibly-sourced local produce to stadium visitors.”
Chris Pearlman, Swansea City’s chief operating officer, said: “We chose to partner with Sodexo for the next eight years because of their proven ability and reputation to deliver first class food, service and hospitality. We will work in partnership with Sodexo to deliver an enhanced fan experience supported by smart technology.”