The new €3.5m Smithwick’s Experience Kilkenny has opened its doors to the public with the aim of emulating the huge international success of the Guinness Storehouse.
Located in an old Victorian brewing building on Parliament Street in Kilkenny town, the exhibition takes visitors on a journey through the medieval origins of brewing on the site of the St Francis Abbey Brewery to the arrival of John Smithwick in the 1700s and on up to the present day.
“Smithwick’s Experience Kilkenny has been modeled on the Guinness Storehouse, Ireland’s number one international visitor attraction. It is an engaging experience that will provide an interactive way of understanding the amazing history of an iconic brand and its brewing credentials,” commented Mark McGovern, Manager, Smithwick’s Experience Kilkenny.
Visitors will enjoy a tour that includes a life-size holographic monk which showcases the origins of brewing on the site together with living portraits of the key Smithwick’s family members. The tour begins in a monastry-like cavern, showcasing how beer was brewed onsite hundreds of years ago.
During the tour, the Smithwick’s brewing process will be brought to life, with visitors having the opportunity to experience the smells, tastes and textures of the raw materials involved in creating the perfect pint of ale.
French, German, Spanish and Italian speaking visitors will be offered an audio guide to take them through the tour, which lasts approximately 70 minutes. A wide range of unique Smithwick’s merchandise will be available for purchase in the retail store located on the ground floor.
Tickets are €12 for an adult with concessions for students, under 18s and seniors.