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Setanta Puts Freeze on Prices as Sky Hike Hits

Season 14/15 freeze for Setanta subscribers.

Season 14/15 freeze for Setanta subscribers.

Amid anger over Sky’s planned hike in publican subscription fees starting August 1st, Setanta Sports has announced a price freeze for the coming 2014/2015 season.

Following the addition of the BT channels to the pack last season, Setanta subscribers that availed of the introductory annual rate can also choose to renew their annual subscription and will continue to be guaranteed to pay the lowest rate on the market.  This is despite the addition of 35 live and exclusive matches from the European Rugby Champions Cup (formerly Heineken Cup) that were previously shown on Sky Sports.

This comes in the face of recent rate hikes by Sky Sports, which will see publicans expected to pay up to €1,224 a month to continue screening Sky’s full range of live sports events.

Currently, pubs pay between €389 and €945 for a full Sky package.  This will now rise to between €420 and €1,224.

“I’ve enough costs in my business,” said one South Dublin publican, who declined to be named.  “If I have to get rid of one of these sports packages I know which one it’ll be – this price hike is too much”.

When contacted for comment, a Setanta representative replied saying: “With the addition of the BT channels to the Setanta Sports pack last season we offered an incredible introductory annual rate to commercial premises. The take up on the annual offer was so high we are rewarding those customers by continuing to offer the lowest rate available upon renewal of their annual subscription.  Monthly subscribers will not see an increase on their subscription rate for the 2014/2015 season and they too can avail of the further discounted annual rate.

“We felt that with the continuing difficulty that many Publicans continue to find themselves subject to, an increase would have been most unwelcome at this point.”

Encircle 360 Ltd T/A Food for Thought -, 59 Merrion Square, Dublin 2, Ireland.

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