Sales of Jameson Pass 8m Cases for First Time

Irish Distillers has announced strong growth across its portfolio in the first half of its financial year, including sales of 4.6m cases of Jameson for the period.

In total, a record 8m cases of Jameson were sold in the 12 months to December 2019, including 940,000 cases during the month of December – its largest sales month in history.

More than 2m cases of Jameson were sold in the USA in a six month period, another first for the brand.

In the six months to the end of December 2019, Jameson grew value ahead of volume with all regions contributing to this success. Germany saw 34% growth, and Russia experienced 14% in the first half of the year, with growth also experienced in Canada (13%), South Africa (12%) and the UK (10%).

Key emerging markets for Jameson experienced 37% growth, buoyed by markets like Nigeria (185%), China (76%) and India (47%).

Global travel retail also continues to thrive (7%), in part due to the successful launch of Jameson Triple Triple in July 2019. Consumers continue to appreciate the super-premium range, as seen by the growth of Jameson Black Barrel (26%).

Commenting on its half year results, Conor McQuaid, Chairman and CEO of Irish Distillers, said: “In 1996, we sold one million cases of Jameson for the first time; in 2010, we cracked three million and today we are celebrating the eight million case mark. In December 2019, Jameson recorded the single largest sales month ever, selling 940,000 cases.

“Jameson has been driving the growth of the Irish whiskey category for the past 30 years, and as these results show, it continues to thrive, and we are incredibly proud of this growth.”

“Growth isn’t just confined to Jameson, there has been strong growth across our portfolio of whiskeys in the first half of the year, including the single pot still category, led by Redbreast (24%), with growth in the US (27%), and the UK and France also performing well.

“The category has quickly established itself as a drink of choice for refined drinkers and is now among the upper echelons of world whiskeys,” added McQuaid.


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