Rye River Brewing Company has launched what it believes to be the first large scale out of home advertising campaign by an independent Irish craft brewery.
Under their flagship brand McGargles, Rye River Brewing has launched an out of home advertising campaign across Dublin in recognition of its 99 award wins since 2013. The billboards will be appearing in strategic lcoations this summer with the tagline “Here we go banging in on about our 99 awards”, featuring the Francis’s Big Bangin’ IPA. The full McGargles range includes a variety of nine beers.
The company produces beers under the flagship brand McGargles, as well as supplying award-winning private label craft beers to retailers and brands such as The Crafty Brewing Company, Solas, and Grafters.
In 2018, Rye River won an unprecedented 19 World Beer Awards (WBAs), officially making Rye River Brewing “Europe’s most decorated brewery”. In the past two years Rye River Brewing has won five Best in Class Awards at the WBAs. This awards haul brought Rye River’s awards total to 99 since the launch of the brewery in 2013.
The success has continued in to 2019 with the company’s Founder and Managing Director, Tom Cronin, being shortlisted as one of the finalists In the Emerging category of the 2019 EY Entrepreneur of The Year™ Ireland programme. The finalists will compete across three categories – Emerging, Industry and International, with one winner being named The EY Entrepreneur of The Year 2019 later this year.