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Red Carpet Rollout for Top Travel Buyers

Guests treated to Wild Atlantic Way tour.

With Meitheal – Ireland’s largest travel trade fair – currently in full swing in the RDS, tourism operators from across the country have been rolling out the red carpet for some of the world’s top travel buyers.

A series of exciting and compelling itineraries have been developed as part of Fáilte Ireland’s efforts to highlight all the best Ireland has to offer to these very influential operators, including wakeboarding at the Grand Canal Dock and a tour of the Wild Atlantic Way.

Meitheal involves 13,000 ten minute pitch-meetings in total between Irish and overseas operators – a process akin to ‘speed dating’ and one which will hopefully produce many successful matches.

The tours for attending overseas operators are an integral part of selling destination Ireland.  For example, tailored tours have been arranged highlighting the Wild Atlantic Way, Ireland’s first long distance touring route.  The buyers will enjoy the delights of Cork and Kerry before heading north to Mayo, Sligo & Donegal.   In addition the travelling groups will discover both Dublin’s cool and traditional side as well as taking in Wexford and Kilkenny along the South East.

Shaun Quinn, CEO of Fáilte Ireland, stressed the importance of ensuring these agents get the full picture while briefly here for Meitheal: “Ensuring these key buyers leave with a positive experience of Ireland is pivotal in gaining more visitors next year.  Our tourism industry has been working hard over the last week, both at the workshop event in the RDS and during the familiarisation trips, to show these influential agents that Ireland is very much open for business.”

Some of the activities included:

  • Spooky goings on in Loftus Hall, an abandoned haunted house in county Wexford
  • Testing their limits wakeboarding in Grand Canal Dock
  • Discovering the stories behind the music in Windmill Lane
  • Making cider at Orchard Farm in Kilkenny
  • Discovering the hidden gems along the Wild Atlantic Way

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