In a coup for tourism in Ireland’s Ancient East, film crews from across the US and France, together with a group of international journalists and bloggers from India, Canada and Europe, arrived in Ireland to experience the new three day Púca Halloween Festival.

The travelling group have a combined audience of over 300m. The festival takes place across Trim, Athboy and Drogheda from Thursday 31st October – Saturday 2nd November.

The Púca festival was developed by Fáilte Ireland in partnership with Meath and Louth County Councils to celebrate Ireland as the original birthplace of Halloween. It tells the story of Halloween’s origins in the Celtic tradition of Samhain, with a view to encouraging more international visitors to visit Ireland during October and November.

Fáilte Ireland has collaborated with Tourism Ireland to highlight the festival to US presenter Gabe Saglie and his film crew from Travelzoo, together with PBS (Public Broadcasting Service) USA and the award-winning travel series Joseph Rosendo’s Travelscope, who will be filming here.

A crew from Pays et Marchés du Monde, a popular French food and travel TV series, will also be filming at Púca and at some of the Boyne Valley Food Series events.

Commenting on the importance of hosting international media at the inaugural Púca Festival, Head of Festivals at Fáilte Ireland Ciara Sugrue said: “At Fáilte Ireland we believe the Púca Festival has the potential to motivate 100,000 overseas visitors to come to Ireland at an off-peak time of the year and generate €12m in revenue for the local region.

“Festivals give overseas visitors a unique opportunity to experience the very best of our culture and our country while delivering brilliant visitor experiences. Festivals also play a key role in revenue generation and job creation in local communities.”

Gabe Saglie commented on his visit: “Is there a better place to be during the spookiest holiday of the year than Ireland, the home of Halloween?! The beautiful Boyne Valley has always been a favorite destination for me, for its people, its landscapes, its food and its history. Returning to discover and report on its claim to fame as the birthplace of Halloween 3000 years ago simply adds to Ireland’s allure and – with the launch of the Púca Festival – solidifies its standing as a haven for world-class festivals.”

Siobhan McManamy, Tourism Ireland’s Head of Markets, said: “The broadcasts by Travelzoo will include footage and live interviews which will air on TV stations across the US, reaching an estimated 9.5m viewers. Footage will also be streamed live on the Tourism Ireland and TravelZoo Facebook accounts. The Emmy Award-winning travel series Joseph Rosendo’s Travelscope, which airs on PBS, is also filming here and will reach around 280m people across the US. And, a crew from Pays et Marchés du Monde, a food and travel TV series which reaches over one million viewers in France, is also filming at Púca and at some of the Boyne Valley Food Series events.”

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