General News

Promoting the Ancient East to European Travellers

Tourism Ireland has teamed up with TripAdvisor to promote Ireland’s Ancient East to holidaymakers in France, Spain, Italy, the Netherlands, Denmark and Sweden.

The campaign will run until late July and is targeting people planning a short break or holiday, including those considering competitor destinations.

The promotion features banner ads on the TripAdvisor site, driving people to a special Ancient East webpage on TripAdvisor, featuring travel deals, a video and ideas.

“We are delighted to partner with TripAdvisor once again, to highlight Ireland’s Ancient East to holidaymakers in Mainland Europe,” said Finola O’Mahony, Tourism Ireland’s Head of Europe. “Our campaign aims to enthuse our ‘culturally curious’ audience about the many things to see and do in Ireland’s Ancient East, encouraging them to book now.

“In 2017, around 3.4m visitors from Mainland Europe visited the island of Ireland, generating revenue of almost €2bn for the economy. And, the good news is that we’ve seen really good results from Mainland Europe so far in 2018 – with visitor numbers up over 12% for the first five months of the year, when compared with the same period in 2017.”

To Top