African-distilled Procera Gin has launched in the US, led by spirit and lifestyle brand incubator Innovation X Marketing (IXM).

As part of the agreement, IXM has also taken an equity stake in Procera.

Founded in 2018, Procera gets its flavor and name from Juniperus Procera — a juniper variety that is indigenous to the highlands of Kenya. The Procera tree only grows at altitudes higher than one mile above sea level, helping its berries to develop distinctive nutty and savory characteristics.

“Procera is proudly African, distilled by our dedicated team at Kenya’s first craft distillery,” said Guy Brennan, Procera Founder. “With our unique blend of botanicals and ingredients, it is the ultimate expression of the African terroir – from the plains of Morocco in the northwest to the Indian Ocean islands in the southeast.”

“Procera is an elegant sipping and martini gin with an extraordinary depth of flavor,” said Bill Henderson, IXM President. “It has already found a home in the top cocktail bars and lounges around the world, and we know it will fit right in to New York’s Cocktail Culture.”

Unlike the dried juniper used by most gin brands, Procera uses fresh – never dried – juniper. All of the gin’s botanicals are sourced from Africa, including Pink Peppercorn from Madagascar, and Cardamom and Mace from Zanzibar.

The brand supports economic development by sourcing ingredients only from local farmers; and it’s unique, recycled, hand-blown glass bottled is created by local artisans.

At 44% ABV, Procera Gin is available now for $84.99 per 70cl bottle.

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