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Prepping Overseas Tour Operators for Brexit

In advance of Brexit, Fáilte Ireland is hosting tailored workshops targeting UK and Canadian tour operators, informing them of the current situation and encouraging them to continue to sell Ireland as a destination in 2020.

The workshops are designed to help tourism businesses improve performance in the face of increasing uncertainty and the potential impact of Britain’s proposed withdrawal from the EU.

The first of the two workshops took place in the Landmark Hotel, Carrick-on-Shannon, on 16th September, where Irish tourism businesses sold directly to some of the UK’s biggest tour operators.

Up to 945 one-to-one meetings between Irish and UK businesses took take place over the course of the day with the goal of securing business for 2020 and beyond.

To further showcase what Ireland offers, Fáilte Ireland designed tailor-made tours for the travel agents to visit Donegal.

Over the next three weeks, 21 British and 18 Canadian tour operators will attend workshops hosted by Fáilte Ireland in partnership with Tourism Ireland. The tour operators will hold over 1,755 one-to-one meetings with 130 Irish tourism businesses at these workshops.

The second workshop will take place on 3rd October, at the Johnstown Estate, Enfield, Co. Meath.

Oonagh Kelly, Trade and Sales Platforms Manager with Fáilte Ireland, said: “Contacts and contracts made at these workshops will assist ongoing growth in Irish tourism in 2020. The UK buyers have the capacity to deliver significant amounts of visitors to Ireland throughout the year as Ireland continues to have very strong appeal as a destination. This series of sales workshops will focus on attracting more overseas visitors from the UK and Canada.

“While it is still difficult to quantify the range and scope of the impact that Brexit will have on the tourism industry, Fáilte Ireland research has shown that it is the number one concern amongst businesses. Our key message for all businesses is to ‘prepare and diversify’ and Fáilte Ireland is working closely with tourism businesses to support the development of a world-class industry in the face of challenges on the horizon.”

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