Powers Irish Whiskey recently unveiled the new Powers Quarter; a collaboration between six Dublin bars that each tell a different chapter of Powers’ Bold Character and its Dublin whiskey history since 1791.
The six bars lie within walking distance of the old John’s Lane distillery and original Powers bottling hall on Drury Street: Thomas House, Market Bar, The Oak, The Swan, Idlewild and John Fallon’s The Capstan Bar. The initiative aims to celebrate the historic Powers neighbourhood by bringing to life the bars’ historic links to the brand through Powers-educated bartenders, point-of-sale and signature serves inspired by the story of Powers.
The Powers Quarter is supported by social media, PR and a dedicated website on which whiskey fans can download map and take a virtual tour. The journey is free to participate in for Irish whiskey fans and will also be used by Powers for educational visits with the trade, bartenders and distributors from around the world and within the Pernod Ricard network. There is also an option to take part in a guided tour with the Powers global ambassador, Michael Carr, for €60.
Carol Quinn, Archivist at Irish Distillers, commented: “For generations, the Powers distillery at John’s Lane shaped the development of the area around it through the direct employment of families, provision of houses for workers and even the maintenance of the local streets. While Powers went on to become a global success story over the past two hundred years, its heart always remained in Dublin and its public houses over the years.”