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Porterhouse to Launch Four Canned IPAs

Porterhouse Brew Co has announced it is scheduled to release four new canned IPAs throughout 2019, alongside the release of its first Milkshake IPA, which will be available on draught.

Following the launch of the new state of the art Porterhouse brewery, which opened in Glasnevin in 2018, the independent craft brewer is expanding its portfolio of award-winning stouts and porters, to introduce a wider variety of seasonal brews and IPAs in response to rising demand domestically, as well as across Europe and international markets.

With a team that combines the expertise and knowledge acquired over the last two decades since the brand’s fruition (produced within Dublin’s first brew pub) with the creativity and insight of its next generation of partners and brewers, the new brewery is serving as a hub of innovation and increased experimentation. The result is an exploration into IPAs and 2019 will see the widening of its offering, commencing with the launch of a new canned Yippy IPA, followed by four further IPA releases scheduled throughout summer 2019.

The new Porterhouse brewery has facilitated various environmental initiatives, allowing for more sustainable brewing. Spent grain is reused as cattle feed by a local south Dublin farm, spent hops are collected and used for composting, and its new brewing equipment has been designed to be energy efficient. The brewery is also a verified member of Origin Green, a Bord Bia initiative enabling Ireland’s food/drink industry to set and achieve sustainable production.

Elliot Hughes (son of the late Oliver Hughes, an original founder of Porterhouse Brew Co), the youngest partner at Porterhouse Brew Co, aged 25, commented: “Those who are familiar with our beers really like what we stand for, which has always and continues to be, quality and honesty. They like the fact that we are an independent, Irish-owned, family-run company brewing all our beer in Dublin. Consistent, quality beer is what Porterhouse Brew Co has become synonymous for, and we continue to deliver on that expectation. However, innovation and the rise of the conscientious consumer are fundamental considerations we’re putting into practice to ensure our beer appeals to new generations and a wider audience of beer drinkers. We’re continuing to pioneer the Irish craft beer revolution and our broader portfolio of IPAs in the pipeline is just the start.”

The new generation of beer drinkers are always looking for something new and different and it’s up to us to strive to give it to them. We believe in our concepts and are passionate about creating new and diverse experiences, not for the sake of it, but because we trust people will actually enjoy them.”

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