Fáilte Ireland and Waterways Ireland have agreed a new strategic partnership that will see the delivery of a works programme to improve the quality of tourist experiences along Ireland’s waterways.
Fáilte Ireland CEO Paul Kelly and Waterways Ireland Acting CEO John McDonagh met on 9th August to discuss the Strategic Partnership Programme.
The programme will focus on locations including the Barrow Navigation; The Royal Canal; The Grand Canal; the Shannon-Erne Waterway and The Shannon Navigation. All projects identified will complement the key brand experience propositions: Ireland’s Ancient East, Wild Atlantic Way, Ireland’s Hidden Heartlands, and Dublin.
The partnership includes a series of projects and initiatives aimed at cross-promotion and marketing, such as the Shannon Masterplan which will which will develop a sustainable international tourism destination in the Shannon Corridor.
Fáilte Ireland and Waterways Ireland are also working on a project to encourage local, national and international visitors to immerse themselves actively in Dublin’s canals. A consultation process on the tourism potential of the Dublin City canals is currently underway.
Fáilte Ireland CEO Paul Kelly said: “Unlocking the incredible tourism potential of waterways such as the Shannon River which flows through so many rural communities will mean generating a huge number of opportunities and growth in local economies.”
Waterways Ireland Acting CEO John McDonagh said: “Waterways Ireland has begun to realise that potential through our work on the Shannon Masterplan with Fáilte Ireland and the Local Authorities. It is an excellent first step in our programme and we look forward to a fruitful partnership which benefits the communities and economies across our waterways.”