Sadler’s Peaky Blinder Lager has been named as the new official sponsor of the Northern Ireland senior men’s and women’s football teams.

The multi-year sponsorship deal between Sadler’s Brewing Company and the Irish Football Association (Irish FA) will see a number of campaigns launch over the coming months.

Fans attending games at The National Football Stadium at Windsor Park will have the opportunity to taste Sadler’s Peaky Blinder Lager when it goes on sale in the Billy Bingham Lounge, and throughout the National Football Stadium at Windsor Park at the Netherlands game on 16th November.

Peaky Blinder Lager is produced by Sadler’s, an award-winning family owned brewery based in the Midlands. Sadler’s has been brewing beer since 1861 and has been a supporter of football since Chris Sadler and his father took the helm in 2003. The company currently has a number of active football sponsorships, including with West Bromwich Albion and Birmingham City.

“It’s fantastic to announce our partnership with the Irish FA and we’re looking forward to working together to offer genuine value and experiences for the green and white army,” said Aster Sadler, Marketing Director at Sadler’s. “Being based in the Midlands, we know a lot about the legends who have represented Northern Ireland, West Brom and Birmingham over the last few years and that was a key driver in linking up with the Irish FA – to continue building on the growing links between the Black Country and Northern Ireland.”

Sean Murphy, Chief Operating Officer at the Irish FA, added: “It’s great to welcome Sadler’s Peaky Blinder Lager to the National Football Stadium at Windsor Park and we’re looking forward to working together over the coming months and years to build a partnership that has a real impact on our brilliant fans.”

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