Millions of French commuters are seeing ads for Ireland this month on large billboard posters as they pass through the busy metro stations of Paris.
Tourism Ireland in Paris has teamed up with French airline Transavia (the low cost airline owned by the Air France-KLM group) to highlight the new daily flight from Paris-Orly Airport to Dublin, which is due to begin on 1 June.
The campaign with Transavia includes some 550 ads in the Paris metro highlighting fares to Dublin, which include an image of the Cliffs of Moher and highlights that fares are starting as low as €40. It includes online advertising and a competition on Facebook.
Séverine Tharreau, Tourism Ireland France, said: “2014 was a record year for French visitors to Ireland and Tourism Ireland is determined to ensure that tourism growth continues. 2015 has got off to a positive start, with the most recent CSO figures showing growth of +26% in French visitors to Ireland for the first quarter of 2015.