Tourism operators from across the east and south are this week attending Fáilte Ireland stakeholder workshops to learn more and discuss the new Ireland’s Ancient East initiative.
The workshops will take place in Portlaoise; Gorey and Youghal to learn more about the new initiative and to discuss how they can work with the national tourism authority to bring this new tourism initiative to life in the east and south regions.
With this in mind, Fáilte Ireland are welcoming the first group of international media from the US, Germany, Spain, Belgium and India who will be experiencing the new proposition as part of a familiarisation trip organised by Fáilte Ireland. These select media, which have a collective audience of over four million, will enjoy some of Ireland’s Ancient East’s attractions on their tour.
Following research in overseas markets, the initiative is aimed at specific market segments who have indicated they would be more likely to come to Ireland to take in history and culture, explore new landscapes, or simply take time out from their busy lives and careers to connect with local heritage and nature.
The proposition will be crafted along four distinct thematic pillars – Ancient Ireland, Early Christian Ireland, Medieval Ireland and Anglo Ireland.
Jenny De Saulles, Fáilte Ireland’s Head of Programmes for Ireland’s Ancient East, explained: “Having rolled out the successful Wild Atlantic Way, Fáilte Ireland now has the task in promoting and highlighting our new tourism initiative to overseas media.”