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Non-alcoholic Bar Takes the Dry out of January

Fearless Moves Fitness founder Julie Blakeney with DJ Marcus O'Laoire.

Diageo has released details of Ireland’s first non-alcoholic beer bar, as part of the promotional drive for Pure Brew, the company’s new non-alcoholic beer.

The Bar For When You’re Off The Beers, located on South Anne Street in Dublin City Centre, is aiming to take the dry out of January with a host of free events from the 18th to 20th of January.

With the festive season now behind us, many people are looking for an alternative night out while not having to compromise on fun times while taking part in dry January. Across the three days at The Bar For When You’re Off The Beers you can expect non-alcoholic beer tasting sessions with experts, a chill out zone in the basement with a cinema screen, a House DJ nightly, complimentary beer snacks, ice-cold Pure Brew lager and a range of small batch experimental non-alcoholic beers on tap.

Here is the full weekend lineup:

  • Friday 18th: Comedian Joanne McNally and special guests host The Chats, an interactive comedy experience discussing topics at random with audience participation encouraged.
  • Saturday 19th: Get your boogie on with DJ and comedian Marcus O’Laoire who hosts a night of music, beatboxing and dancing, culminating in a Sober Race ‘til late.
  • Sunday 20th: No weekend would be complete without a Sunday session which commences at 12.30pm with Fearless Moves, a music-themed free fitness workout session which is led by fitness instructor Nathalie Lennon to the tunes of DJ Conor Behan followed by healthy bites (advance booking required) and Pure Brew. The evening is then topped off with an alternative Date Night event (without the Dutch courage!) for couples looking for love, hosted by Dublin drag queen legend Davina Devine, with gifts and spot prizes on the night and the evening coming to an end with a date night disco.

Senior Brand Manager for Pure Brew, Sarah Gilligan, said: “Nowadays, many people give up alcohol for various personal reasons at different times of the year, and sometimes decide not to socialise as often in pub. We wanted to show people who love beer that they have an alternative. You can still head out, enjoy a fun night with friend and also have great tasting non-alcoholic beer. We can’t wait to see how people react to the Bar For When You’re Off The Beers and, who knows, perhaps it might become a more permanent feature in the Irish pub landscape in the future.”

The Bar is open to the general public (over 18s only) from Friday 18th – Sunday 20th January. Admission is free, and drinks and snacks are complimentary. There are limited spaces available for both Friday and Sunday events and booking is required.

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