Nobu Hospitality, the luxury hotel and restaurant group founded by chef Nobu Matsuhisa, Hollywood star Robert De Niro, and Meir Teper, is to launch a second London hotel.
The new venue in London’s West End, in Portman Square, is due to open in spring 2020. It will have 239 rooms and suites, together with a Nobu restaurant, ballroom and meeting facilities. It follows the launch in 2017 of Nobu Hotel Shoreditch.
The hotel will mark the third collaboration with London + Regional Hotels, which also owns Nobu Hotel Ibiza Bay and Nobu Restaurant Monte Carlo.
The new West End hotel will be designed by David Collins Studio in conjunction with Make Architects.
The announcement came after a strong March performance for London’s hotels, in spite of the uncertainty created by Brexit.
Demand for hotels in the capital rose by 4.6% year on year, while occupancy increased by 2.1% to 81.6% and revenue per available room (RevPAR) also increased by 3.8% to £112.68 (€130.45), according to new figures from STR Global.
STR attributed the increases to a pair of Six Nations rugby matches on 9th and 16th March and the Passenger Terminal EXPO on 26th – 28th March.
Commenting on the planned new hotel in the capital, Trevor Horwell, chief executive officer of Nobu Hospitality, said: “We are truly proud to announce the launch of Nobu Hotel London Portman Square, with our trusted partners, London + Regional Hotels. This will be our third Nobu destination together with London + Regional Hotels and sets another stage for creating memorable experiences around food and hospitality.”
Nobu Hospitality, which operates in major cities across the world, opened its first hotel in 2013 as a boutique operation within Caesars Palace Las Vegas and now has nine hotels, with more planned for Barcelona, Riyadh, Chicago, Toronto, São Paulo, Atlanta, Tel Aviv and Warsaw.