Hollywood actor Barry Keoghan has teamed up with Guinness Raising the Bar to launch Every Moment Counts, a new campaign highlighting the importance of positive and safe socialising.

In partnership with the pubs of Ireland through the LVA, VFI and Hospitality Ulster, the campaign is a reminder to people that it’s in everyone’s collective interest to socialise safely so that pubs can remain open.

COVID 19 restrictions have meant difficult times for many in the hospitality industry, including many of Ireland’s pubs who have been closed for almost 17 months. To ensure the success and survival of pubs across Ireland, Guinness last year launched its Raising the Bar initiative, committing to a €14m fund to support the pub trade and the communities. As some of these pubs now prepare to open for outdoor service, Guinness continues to work with them behind these scenes so they can safely open their doors again.

Alexa Wolff, Guinness Marketing Manager, said: “We are looking forward to seeing the pubs and bars across Ireland open their doors this coming Monday. The Every Moment Counts campaign aims to support the trade industry by building awareness of positive and safe socialising so that pubs can reopen safely and remain open for everyone to enjoy this summer and beyond.”

Barry Keoghan, actor, commented: “I’m delighted to work with Guinness Raising the Bar on the ‘Every Moment Counts’ campaign. We’ve all missed our catchups in the local, so let’s stay sound when we’re out and make this last!”

As part of the campaign, Barry stars in a film that captures the anticipation as the pubs prepare to reopen and welcome their customers back safely. This 30 second film will feature on national television, DOOH, VOD and social, from Saturday 5th June right through to 29th August.

The public are being encouraged to show their support for a safe reopening of their local pub using #EVERYMOMENTCOUNTS on their social media channels.

Share This