The Muff Liquor Company, based in Muff, Co. Donegal, is to launch in the UK in time for St. Patrick’s Day.
The company’s products include Muff Gin and Muff Vodka which are produced with a potato base made from four different types of Irish potatoes, distilled 6 times. The spirits are gluten free and vegan friendly.
This March, the brand prepares to launch into the UK as it hosts its first UK pop up in London’s Camden Market. The Muff Liquor Company pop up bar will be part of the Market’s London Irish take over, part of the official Mayor of London’s St. Patrick’s Festival celebrating Irish music, culture and food. It will run from Sat 14th – Sun 15th March 2020. The bar will also be screening the Ireland vs France 6 Nations Rugby.
The Muff Liquor Company was founded by Irish entrepreneur Laura Bonner. Born in Donegal, her grandfather was potato farmer Philip McClenaghan, who had a passion for making poitin with potatoes.
The bottle’s shape was inspired by the medicine bottles Laura’s grandfather used to keep the poitin he made in, whilst the illustrations on the bottle labels echo old recipe and ingredient journals he used to keep. The brown glass of the vodka bottle resembles the earth and soil of the potatoes from which it is made whilst an old photograph of Laura’s grandfather appears on the back of every bottle.
“Our first UK pop up is a huge opportunity for us to showcase our products to a new audience. Camden Market is an iconic London hotspot, which I’ve always loved. It attracts Londoners and visitors from across the globe who seek out new experiences, unique products and a little bit different, so we felt like it was a natural fit for our first UK activation. We hope to bring some great craic and cocktails to the Market’s Irish celebrations and give Londoners a taste of Ireland with our traditional craft potato inspired gin and vodka recipes with a modern twist,” said Laura Bonner, founder of The Muff Liquor Company.
The brand already has international accounts with African & Eastern in Dubai, and Coles Liquor in Australia. Its first German shipment is expected in March.