Irish social enterprise Moyee Coffee, which produces ethical FairChain coffee, has pledged to deliver free coffee to frontline staff while also reaffirming its support for African farmers during the COVID 19 crisis.
Founded three years ago by Irish entrepreneurs Shane Reilly and Killian Stokes, Moyee Coffee has been severely impacted by the closure of offices and foodservice outlets which accounts for more than 90% of its business. In response, Moyee Coffee has launched a ‘Buy One – Gift One’ campaign to bring coffee directly to consumers while giving back to frontline staff.
The campaign allows consumers to purchase a 1kg bag of Moyee single origin, double blend, triple blend, or dark roast coffee and nominate frontline staff or a friend to receive the same bag for free, while also helping to stabilise supply chains so that the African communities in which Moyee Coffee operates can continue to develop.
In 2019, Moyee Coffee received funding from the Irish Department of Agriculture, Food and the Marine (DAFM) and Department of Foreign Affairs (DFA) through the African Agri-Food Development (AADP) Programme for a two-year project which will see the social enterprise enhance facilities in Kenya and Ethiopia, building a farm and a storage facility for harvested coffee.
Moyee is the world’s first FairChain coffee. The FairChain business model adopted by Moyee Coffee aims to rebalance the coffee production supply chain, providing sustainable ‘living’ income and employment opportunities to the source countries in which they operate.
Shane Reilly, Co-Founder of Moyee Coffee, said: “Even during a crisis, Moyee Coffee has to continue delivering impact for farmers, roasters and the forest of the African coffee belt. While our corporate business in Ireland and the UK has come to a standstill as a result of the Government implemented safety measures, we have just completed a 4km road in Misan Teferi, Ethiopia, which connected a previously isolated community of 345 families to access vital facilities.
“Our ‘Buy One – Gift One’ campaign is designed to offer Irish consumers a way to gift coffee to frontline staff so that we can play a small part in giving back to our local communities in this time of crisis.”
For more information visit www.moyeecoffee.ie.