Moy Park is to be stocked and distributed across Food Force Ireland stores through its sister company Pilgrim’s Food Masters (part of the Pilgrim’s Pride business).
Elizabeth Adair, Ireland Commercial Manager at Moy Park, explained the benefits of this Partnership: “This is fantastic news for the Moy Park brand. Working in collaboration with the Pilgrim’s Food Masters direct to store team will give us greater shelf presence and increased distribution across Northern Ireland. We will launch 17 lines from across the Moy Park branded range, including the new Moy Park Ultimate Garlic Kiev, Buttermilk Burger and Tempura Mini Fillets.”
Oswaldo Quiros Commercial Director for Pilgrim’s Food Masters added: “We are really excited about adding the Moy Park brand to our direct to store offering. Distribution of a branded chicken range will really complement the suite of products we already distribute across NI. We have fantastic relationships with retailers in Northern Ireland supplying Denny and other well-known brands and this addition will strengthen our offering of leading brands to our customers.”