Three Irish tourism companies are in Kansas this week, taking part in a four day Meet in Ireland sales blitz.
The event is aimed at growing business tourism from the United States to Ireland. Meet in Ireland is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – who work in partnership to promote Ireland as a conference and meeting destination.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We are really pleased that so many Kansas-based MICE buyers are taking the time to meet with our Irish tourism partners, demonstrating their keen interest in Ireland as a business tourism destination in 2018 and beyond.”
Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending about 2.5 times more than the average visitor. Tourism Ireland in North America has been undertaking a programme of promotions throughout 2017 to continue to build awareness of Ireland as a destination for association conferences and incentive travel.