Brand new online takeaway website Marvin.ie, set to launch in May, has signed Ireland’s biggest pizza chain Apache Pizza, which currently has 94 stores, to its fledgling service.
“This is a real coup for us,” explains James Galvin, Managing Director of Marvin.ie. “To have the support of Ireland’s biggest pizza chain for launch is a huge confidence boost to our plans for the business. It’s not right or fair that only one player can dominate the industry so much, and that’s why having Apache Pizza’s support at this time gives us a great start in our mission for stronger competition in Ireland”.
Robert Pendleton, Managing Director of Apache Pizza comments: “For us it was purely a business decision. Being on this platform as well, gives our stores much more freedom to compete. We are aware of the team’s background and history. Aggregators like Marvin.ie are popular with consumers and we cannot ignore that popularity”.
Online takeaway ordering in Ireland is estimated to be worth over €30m per annum, and for some takeaway businesses contributes more than 40% of their overall revenues. Marvin.ie doesn’t charge restaurants any upfront fees to join and commission fees are 42% cheaper than Just-Eat.
For the consumer, Marvin.ie offers a loyalty reward system where regular customers are rewarded with free meals. The website is set to launch in early May.