Tourism Ireland has launched the final phase of its campaign centred around the recently released Star Wars: The Last Jedi film, targeting fans of the science fiction franchise around the world.
In the new video, created to help showcase Ireland's presence in the Hollywood blockbuster, Mark Hamill – aka Luke Skywalker – praises Ireland’s beauty: “To come back to Ireland was a great treat for all of us because the beauty of that country is unmatched. You get up in the morning and see vistas where I was sure it was a special effect.”
Star Wars: The Last Jedi was partly filmed along the Wild Atlantic Way, from the northernmost point in Donegal to the cliffs and headlands of counties Clare, Cork and Kerry.
“The people are so nice. They make you feel like family, they were so welcoming, so accommodating and so friendly. We felt like we were home,” says Mark. “I mean, having lived in New York for many, many years I wasn’t sure how to take it!
“I would urge anyone planning a vacation to go to Ireland. You’ll never find another place like it ... I wish we could have shot the entire film there.”
Niall Gibbons, CEO of Tourism Ireland, said: “Since its release, Star Wars: The Last Jedi has been breaking box office records everywhere. Tourism Ireland has been taking every opportunity to capitalise on the publicity around the film – and, in fact, our two previous Star Wars films, released in December, have been collectively viewed by 4m people so far.”
Tourism Ireland’s Star Wars campaign is rolling out in 15 markets – Britain, the United States, Canada, Germany, France, Spain, Italy, the Netherlands, Belgium, the Nordic region, Australia, New Zealand, Japan, India and the GCC. Tourism Ireland will share this latest film with its 20,000 international media contacts; and via social media, including YouTube, Facebook, Twitter and Instagram.