Two of Pernod Ricard’s best known brands, Malibu Rum and Absolut Vodka, are launching new Watermelon-flavored offerings, perfect for the warmer months ahead.
The watermelon craze has grown in popularity by 40% year over year among mainstream audiences, with Gen Z in particular favoring watermelon-flavored cocktails. Pernod Ricard is leaning into this insight by expanding the flavor portfolios of both Malibu and Absolut.
These tasty and summary flavors with no added sugar can be enjoyed in fun and unexpected twists all year round. The enhanced flavor experiences from both Malibu Watermelon and Absolut Watermelon creates the perfect balance no matter how you mix them, from the Malibu Watermelon Mojito to the Absolut Watermelon Vodka Soda, making at-home mixology a breeze.
Recommended serves include the Absolut Watermelon Vodka Soda:
- 1 Part Absolut Watermelon
- 2 Parts Soda Water
- Watermelon & Lime Wedges
- Fill a highball glass with ice cubes
- Add Absolut Watermelon
- Top with soda water
- Garnish with watermelon and lime wedges
Malibu Watermelon blends natural watermelon flavors with Caribbean rum at 21% ABV.
Malibu Watermelon is now available in-store and online nationwide for an MSRP of $19.99 (750ML) and $25.99 (1.75L), for more information visit MalibuRumDrinks.com.
Absolut Watermelon will be widely available beginning April 12th, visit Absolut.com/Watermelon to find out more.