New research has revealed that two thirds of workers believe high quality coffee makes the workplace a good place to be.
The survey of over 1,000 consumers by Allegra Insight in November 2015 on behalf of UCC Coffee UK & Ireland also found that over 50% of workers would be willing to pay more for a better quality cup of coffee at work – up to €2.65. A third (33%) of workers leave the workplace during the day to buy coffee, with 66% of these doing so because they think the quality is better.
Phil Smith, head of category and insight, UCC Coffee UK & Ireland, commented: “Our latest research found that two thirds of workers believe a high quality coffee makes the workplace a good place to be – but currently, only one in three employees expect a great coffee at work, presenting a great opportunity for caterers. Many have yet to fully realise this, which could be due to a range of factors including resource and training. The reality is that there is the potential to increase sales by delivering a great coffee experience that will keep employees on site during work hours.”
“Creating an experience that competes with the high street doesn’t need to be complicated. Caterers should focus on getting the basics right – coffee that tastes fantastic, great service and good value.”