The Licensed Vintners Association (LVA), the representative body for Dublin pubs, has criticised the consultation on mandatory calorie posting on menus recently published by the Department of Health.
The LVA has pointed out that the Department of Health’s consultation questionnaire does not list pubs as a business category, despite pubs being the third largest out of home food channel with 18% of the market. Despite this omission, the questionnaire does list businesses which account for much less of the foodservice market such as cinemas, bakeries and mobile food operators.
“This questionnaire shows a basic lack of understanding of the foodservice market by the Department of Health,” said LVA Chief Executive, Donall O’Keeffe. “It’s shocking that they published a consultation document which excludes the 7000 pubs of Ireland as a specific response category.
“Pubs have developed a strong reputation for their food offering in recent years, with high quality food being available in a lot of pubs throughout Dublin and around the country. This has seen pub’s share of the food market grow. To not even include pubs as an option shows how little consideration the Department has for pubs,” Mr. O’Keeffe said.
The LVA will also be opposing the introduction of mandatory calorie counts. “This measure will be an administrative nightmare,” Mr. O’Keeffe added. “It will add to costs, it will be unenforceable and crucially, will prove completely ineffective in tackling obesity.”