Nine members of Classic Vacations, one of the largest high end tour operators in the US, visited Ireland recently to take part in events along the Atlantic Way, Ancient East and Dublin city.

2018 will mark the first time Classic Vacations has sold Ireland as a destination. The visit was hosted by Fáilte Ireland, in collaboration with sister agency Tourism Ireland. The targeting of the high net worth niche luxury markets was one of the activities highlighted by Fáilte Ireland when it launched its Get Brexit Ready initiative.

A bespoke itinerary was designed to showcase Ireland and includes visits to counties Galway, Clare, Limerick, Cork, Mayo, Westmeath and Dublin. The group also visited Bunratty Park, the newly refurbished Adare Manor, the Guinness Storehouse and more.

In addition to showcasing Ireland to the tour operators, a presentation was made by Fáilte Ireland’s Business Development division detailing its three tourism brands, followed by a networking dinner with representatives of the Irish tourism trade at Hayfield Manor in Co. Cork.

Ciara Sugrue, Fáilte Ireland’s Head of International Publicity and Trade, explained: “We know that the luxury travel market has great potential for Ireland. Indeed, Ireland has a lot to offer the discerning visitor. We hope these Classic Vacations tour operators will be suitably impressed by what they see here and will programme Ireland to their clients.”

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