Italian aperitif brand Campari has announced the return of the Red Diaries film series with Fellini Forward, a pioneering project made in collaboration with Fellini’s family and former colleagues.
Fellini Forward explores the late Federico Fellini’s creative genius using new technology and machine learning to emulate his works in a new and unique short film set in Rome.
A documentary following the process will have its world premiere at the Venice Film Festival on September 7th and North American premiere as a Partner Presentation at the 59th New York Film Festival. The documentary will then be released on a subscription video on demand platform in select markets.
Having worked on an advertisement with Federico Fellini, for one of his few brand collaborations in 1984, this year’s Campari Red Diaries film continues the lineage. Thanks to a team of experts from production and innovation studio UNIT9, dedicated Artificial Intelligence tools were explored and developed to unearth Federico Fellini’s creativity in ways that had never been attempted.
Francesca Fabbri Fellini, Fellini’s niece, was involved in the project from the start, together with Directors Zackary Canepari and Drea Cooper (documentary), Maximilian Niemann (short film) and a crew, introducing them to some of Fellini’s colleagues, sharing counsel and first-hand knowledge of her uncle, as well as contributing to the casting, costume design and script writing for the short film.
Each member was conferred to define what elements in the endeavor could be perceived as Felliniesque. The result culminated in a short movie, set in the heart of Rome, that explores Fellini’s life and dreams with distinctive, signature characters and arrangements throughout.
Francesca Fabbri Fellini commented: “My Uncle Federico was original in his ways of representing life using dream-like elements as his means of communication. I think a project like this is a perfect way to honor his legacy. Though he took much inspiration from his past, he was always looking ahead. A similar approach was taken for this project with Campari; it is rooted in heritage yet is futuristic with the use of Artificial Intelligence.”