Fáilte Ireland has launched the first in a series of bespoke Tourism Development Programmes for Laois, which will help attractions and activity operators across the county to grow their visitor numbers and revenue as part of the Ireland’s Ancient East brand.
The programme, which was undertaken by local tourism operators at the Killeshin Hotel in Portlaoise in late April, provides attractions and activity-based businesses with training on everything from developing business plans and managing costs and revenue, to understanding market trends and how to create compelling visitor experiences.
The training course at the Killeshin hotel marked the start of the six-month Tourism Development Programme. Businesses including Castle Durrow, Cosy Café and G’s Gourmet Jams took part.
The programme aims to bring together the county’s attractions and activities to enhance their business capability and long-term potential, helping to prepare them for development and funding opportunities which may arise in future.
Head of Ireland’s Ancient East at Fáilte Ireland, Jenny De Saulles, said: “Businesses working together to cross-promote and drive increased visitor numbers and revenue is also absolutely central to this programme.”