More than 25 tourism businesses joined Tourism Ireland and Ireland West Airport Knock in Cologne over the St Patrick’s weekend, to promote the new Ryanair flight from Cologne to Knock, which begins in June.

Their aim was to highlight the new route and to bring a taste of Wild Atlantic Way hospitality to travel professionals working in the Cologne region.

Tourism Ireland arranged for businesses from Mayo, Galway, Roscommon, Leitrim, Sligo and Donegal to meet and do business with over 70 German travel agents at a special St Patrick’s Day business networking event in Cologne Bonn Airport. Representatives of B&B Ireland welcomed guests with a special taste of Wild Atlantic Way hospitality.

Some of the group also attended the ‘greening’ of Cologne’s Lanxess arena, one of the largest arenas in Europe, which took part in Tourism Ireland’s Global Greening initiative for the first time.

Tourism Ireland’s spring activity in Germany includes a TV campaign on a range of channels such as ARD and RTL, as well as co-operative activity with travel partners.

Commenting on the visit, Tourism Ireland’s Head of Mainland Europe, Finola O’Mahony said: “Germany is an important and growing tourism market, which delivered over 750,000 visitors to Ireland last year. Our aim is to generate further growth in 2019 and years to come and, in particular, to encourage more visitors to explore the regions and less-visited areas. This new service will help us deliver on that objective.”

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