Kentucky Fried Chicken has introduced a new, plant-based chicken product in partnership with Beyond Meat.
The Beyond Meat Fried Chicken made its debut on 27th August at the Cobb Parkway restaurant near SunTrust Park in Atlanta, selling out within hours.
Beyond Meat began developing its plant-based meat in 2009 and since then has introduced several products across the brand’s beef, pork and poultry platforms. The announcement of plant-based chicken makes the KFC and Beyond Meat partnership a unique one and the first of its kind in the American QSR space.
Beyond Fried Chicken is available in nuggets with a choice of dipping sauce, including KFC’s Finger Lickin’ Good sauce. The Beyond Fried Chicken is also available as boneless wings tossed in Nashville Hot, Buffalo or Honey BBQ sauce.
The nuggets are available in 5 or 12 piece combo meals (which include a side and medium drink) for $6.49 and $8.49, or as a 4 piece box for $1.99; while the boneless wings are available in 6 or 12 piece options for $6 and $12.
“KFC is an iconic part of American culture and a brand that I, like so many consumers, grew up with. To be able to bring Beyond Fried Chicken, in all of its KFC-inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey,” said Ethan Brown, founder and CEO, Beyond Meat.
“I think we’ve all heard ‘it tastes like chicken’—well our customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken!’” said Kevin Hochman, president of KFC.