KFC has kick started a racy new campaign in time for Mother’s Day this coming 12th May which, according to the chain, is one of its best selling days of the year.
The campaign is helping to promote a special Mother’s Day dessert biscuit from Cinnabon, and includes a video starring Colonel Sanders-inspired Chippendales dancer ripping off his shirt.
The video, titled Chickendales, is running on YouTube and has received almost 200,000 views to date. A website, www.chickendales.com, has also been launched in support of the campaign.
Starting 29th April and available through 30th June (or while supplies last), guests will receive four free Cinnabon Dessert Biscuits with the purchase of any KFC 10-piece meal or larger. The biscuits are also available for $1 each or four for $3.
“Our new Cinnabon Dessert Biscuits were created just in time for Mother’s Day to give mom a delectable sweet treat that’s uniquely KFC,” said Andrea Zahumensky, chief marketing officer, KFC U.S. “To top it off, wish mom a happy Mother’s Day the KFC way by sending her a video of a shirt-ripping, finger-lickin’ performance cooked up by a troupe of hunky KFC Chickendales.”