Kepak has announced it is to supply meat for the coming 12 months to the Simon Community, as part of the meat processor’s Sunday Roast Campaign.
Kepak will be delivering a range of beef, lamb, pork and chicken products to Simon Community locations across Dublin, Cork and Limerick once a week for 12 months.
Kepak’s meat contribution will reduce the charity’s financial burden, freeing up funds which can be put towards the charity’s other initiatives.
The Sunday Roast campaign was launched by former MasterChef judge Nick Munier.
Speaking about the initiative, Nick Munier said: “I’m honoured to be able to join Kepak and Simon Community as an ambassador for their Sunday Roast Campaign. I have great childhood memories of roast dinners with family and by working with Kepak and Simon Community I hope to be able to share this tradition with those less fortunate than I was growing up. The Sunday Roast campaign will give people the chance to come together once a week to enjoy a hearty, nourishing meal in a warm and welcoming environment.”
Commenting on the new partnership, Bláthnaid Ní Fhátharta, Corporate Communications Director for Kepak, said: “Studies have demonstrated the immensely positive psychological impact of coming together at meal times. Through this partnership with the Simon Community, Kepak is hoping to revive this tradition for individuals and families who may have fallen on hard times. With the ongoing housing and homelessness crisis, there has never been a more relevant time for Kepak to partner with a charity such as the Simon Community.”
Louisa MacKenzie, from the Simon Community, said: “Partnerships such as this are what we envisaged when we launched Food For Simon in 2009. Our goal was to reduce the cost of food provision by collaborating with Irish businesses so we could re-direct cost savings into providing our services such as outreach, housing and health supports to people who are homeless or at risk and having Kepak on board will allow us to do just that.”