Kepak Group has become the first ever European meat processor to be awarded United States Department of Agriculture (USDA) approval for the supply, marketing and distribution of Irish beef in a value-added format of beef burgers into the US market.
The approval was announced at Anuga in Cologne, Germany, the world’s largest trade fair for food and beverages, on 7th October.
The certification gives Kepak access to the US restaurant burger market which is currently valued at over $122bn. Kepak’s burgers will be made made available to both foodservice and retail. Distribution will be available initially in the New York and Boston markets.
The development follows the successful launch in 2017 of the first Irish beef retail brand in the United States, Kepak’s Celtic Beef Company.
John Horgan, Managing Director, Kepak Group, said: “Kepak North America, the Group’s sales and marketing office in the USA, has been busy growing the sales of Irish beef since the launch of our Celtic Beef Company brand a number of years ago and this new burger range will enhance our foodservice”
Also commenting on the deal from Anuga, Minister of State for Food, Forestry and Horticulture, Andrew Doyle, said: “With Brexit on the horizon, the current environment for business is challenging, particularly for the beef sector, and developing and growing new markets is a key response to these challenges. Today’s announcement is most welcome news, particularly for the local community in Monaghan where this meat will be produced.”