Michelin starred chef JP McMahon was in Canada recently, highlighting Ireland’s food and drink experiences on the invite of Tourism Ireland.
Tourism Ireland in Toronto invited JP McMahon to take part in a programme of culinary events, which included an interactive lunch, combining ‘traditon and innovation’, which was attended by top Canadian food writers and influencers.
While in Canada, JP also appeared on Canadian breakfast TV show Your Morning Breakfast, highlighting Irish cuisine to viewers.
Finally, he was involved in the preparation and presentation of a special menu for Insight Vacations, a leading Canadian tour operator, for the launch of its 2020 Luxury Gold programme.
“Gastronomy and the extremely high quality of Irish produce is one of the key themes being promoted by Tourism Ireland, so we were delighted to work with JP McMahon once again – helping us to shine a spotlight on our culinary experience,” said Dana Welch, Tourism Ireland’s Manager Canada. “Ireland’s food scene has undergone something of a revolution in recent years. Artisan producers and world-class chefs like JP McMahon have been getting creative with our produce, using fresh local ingredients to create incredible flavours.”
Dana Welch continued: “Tourism Ireland is encouraging prospective Canadian visitors to come and ‘Taste the Island’, to experience our award-winning local produce, dine in our excellent restaurants, visit our fantastic distilleries and breweries, or perhaps take in a food trail or festival. Our message is that there has never been a more exciting time to come and discover the food scene in Ireland.”
In 2018, 244,000 Canadian visitors travelled to the island of Ireland. Tourism Ireland is rolling out a programme of promotions again throughout 2019, to continue to grow these numbers.