Independent wine merchants JN Wine has unveiled its JN Academy in Dublin, at an event in Olesya’s Wine Bar on Exchequer St.
The academy has been opened in response to the growing demand amongst twenty and thirty somethings for wine expertise and knowledge.
A report by the International Wine Market Council recently found that young people are increasingly into wine, with millennials, defined as people ages 25 to 39, drinking more wine than any other generation.
In Ireland, research reveals more than ever people are choosing wine with sales almost doubling in the past 15 years and now accounting for 28% of the market in Ireland. Additionally, more people are browsing and buying their wine online, with JN Wine experiencing an increase of over 50% in online sales in the past two years.
James Nicholson, Managing Director, JN Wine, said: “The JN Academy aims to enhance knowledge of wines and our own online sales suggests tastes are constantly evolving with today’s generation interested in diverse wines.”
Graduates of the JN Academy will learn about the diversity in regions and styles of wine, as well as wine pairings for seasonal and occasional dining.
“Today we have the luxury of navigating a wine world with far more options than our predecessors, but it can be extremely challenging to keep up. The JN Academy is about encouraging an openness to variety and highlighting key trends,” said James Nicolson, Managing Director, JN Wine.
To join the JN Academy, visit www.jnwine.com.