As part of International Women’s Day 2020, JJ Corry Irish Whiskey announced the launch of The Whiskey Thief, a 100-bottle release available exclusively online.
The new release has been developed in collaboration with Irish design duo Jill & Gill and all proceeds from the sale will be donated to Dress for Success Dublin. The Whiskey Thief will be exclusively available at www.celticwhiskeyauction.com from the 16th March 2020.
Bottled at 46% ABV, the Whiskey Thief is a blend of Irish grain whiskey from multiple distilleries and is the first of its style from JJ Corry Irish Whiskey. Founder Louise McGuane said: “Creating a blended grain expression is emphatic for us as bonders, as our business model centres on our acquiring whiskey from multiple sources. As bonders, we are curators of casks, building a library of Irish Whiskey flavours which allow us to produce unique blends like this one.
“The Whiskey Thief takes its name from a tool that I use constantly for sampling casks and keeping an eye on how the flavours in our rackhouse are evolving, so this release is also a tribute to our role as bonders, a tradition that we have revived.”
Louise added: “At JJ Corry we are all about supporting women in business as well as any advocate of positive change, whatever space in which that may be. This release is our salute to the women breaking ground in the spirits industry and a nod to change. This launch is the first part of a wider campaign by JJ Corry to celebrate women in the drinks industry.”
McGuane further commented on the collaboration: “We champion the best in modern Irish design and have long admired Jill & Gill, who have designed beautiful bespoke labels for the release. The collaboration makes perfect sense – fellow female founders, they’re progressive and disruptive in their industry; they haven’t allowed themselves to be labelled, which is something we admire. Our charity partner, Dress for Success Dublin, are doing tremendous work in empowering women in need to access the workplace and as advocates for gender equality. It is an honour to support their valuable work.”
Sonya Lennon, founder of Dress for Success Dublin, commented: “The funds raised from the sale of this limited release will have a great impact, enabling us to continue our work supporting women to (re)enter the workforce through our professional suiting, career coaching services and other programmes that we offer.”
Jill & Gill commented on the launch: “Collaborating with JJ Corry on The Whiskey Thief was more than just creating artwork for a label.
“We got the chance to experience the magic that Louise has created in Co. Clare for the J.J. Corry Irish Whiskey brand. The passion, skill, and hard work that goes into each bottled blend is something we and all entrepreneurs can relate to.
“For us, it was then taking that journey, sharing it visually and in doing so, empowering other female entrepreneurs to go for it – take what’s yours, the support is there, and in doing so you find your tribe, your girl gang!”