Jameson Unveils Rebranded St. Patrick’s Day Bottle

rish Distillers has unveiled a new Jameson bottle design, in time for St. Patrick's Day.

The limited edition label is the seventh annual redesign and, for the first time, was created in collaboration with three different artists.

Irish illustrator Claudine O’Sullivan led the design process, recruiting two friends from different creative fields to form a collective to curate the label. British designer Alex Mellon and Irish photographer Leonn Ward joined O’Sullivan, with the result being a design that celebrates the openness and spirit of friendship that Ireland is renowned for.

The 2018 collectible bottle is inspired by the Fianna; Irish mythological warriors known for valuing loyalty and bravery. Claudine’s soaring eagle, drawn by hand, represents the unity felt by the silhouette of three friends on a night out – shot against Dublin’s Ha'penny Bridge by Leonn. The three friends on the label are depicted rallying around banners and symbols representing Irish tribes of past and present, drawn by Alex.

A limited edition for March 2018, each bottle is equipped with a near field communication (NFC) chip which allows consumers to access content on The limited edition bottle will be available in 35 countries, including Ireland, Japan and Australia, from February 2018.

Claudine O’Sullivan, commented: “Over the past 18 months, Leonn, Alex and I have come together from our different disciplines with the same vision – to create a clean, fresh and impactful design that brings the spirit of the Fianna and Ireland’s history of embellishment in storytelling to life. On a personal note, it has been a dream come true to work with Jameson. My family lives on historic Jameson land both in Dublin and in Cork, so the whiskey has been in my life since before I can remember. Sláinte!”

Simon Fay, International Marketing Director at Irish Distillers, added: “Dublin has long been a city of artists, adventurers and friends, so for Jameson’s 2018 limited edition bottle we collaborated with three artists with different creative backgrounds to celebrate true friendship. St. Patrick’s Day is Jameson’s second Christmas and is synonymous with great friends getting together, so we are confident that our new seasonal release will encourage modern day adventurers to enjoy Jameson together during their St. Patrick’s Day celebrations.”

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