This St. Patrick’s Day, Jameson Irish Whiskey will pay 1,000 people to take time off so they can celebrate the Irish holiday.
The company is calling it a new kind of PTO just for March 17th, SPTO: St. Patrick’s Time Off.
With almost one month until March 17, the Irish whiskey is on a mission to get everyone to take a break on March 17 by taking a SPTO.
2020, for the first time in more than 250 years, St. Patrick’s Day celebrations were cancelled around the globe, and 2021 looks to be the same scenario.
Because Jameson thinks we need the spirit of St. Patrick’s Day now more than ever, it’s dedicating the next 30 days to get people to take a #JamesonSPTO and will even cover the cost of the March 17 festivities for 1,000 fans bold enough to take one.
Each winner will also see $50 in their name go to the Restaurant Worker’s Community Foundation (RWCF), a $50,000 contribution on top of $150,000 the brand is donating to the advocacy and nonprofit.
To help celebrate, Jameson has also released a number of St. Patrick’s themed cocktail recipes, such as the Jameson Black Barrel Old Fashioned:
- 2 parts Jameson Black Barrel
- 0.75 parts Simple Syrup
- 2 dashes Orange Bitters
- 1 Dash Soda Water
- Orange Peel
Fill a glass or jug with ice, add 2 parts Jameson Black Barrel, add 0.75 parts Simple Syrup, add 2 dashes Orange Bitters, stir until ice cold. Squeeze the oils from the orange peel over the glass and garnish with the orange peel.