Representatives of one of Italy’s biggest tour operators, Francorosso, together with 17 of its travel agents, are visiting Ireland this week, as guests of Tourism Ireland and Fáilte Ireland.
The group is on a fact finding visit, to experience what Ireland has to offer Italian holidaymakers. The aim of their visit is to educate and enthuse them about Ireland so they are better equipped to sell the destination to their clients.
The group’s itinerary included the Rock of Cashel, Dingle Distillery and Gallarus Oratory. They also visited Glendalough, Powercourt Estate, Malahide Castle and the Guinness Storehouse.
Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “Fact finding visits like this are an important element of our overall promotional programme, as the travel agents get to experience the wealth of things to see and do here for Italian holidaymakers.”
Niamh Kinsella continued: “Italy is a key market for tourism to the island of Ireland. 2016 was the best year ever for tourism from Italy to Ireland, when we welcomed almost 345,000 Italian visitors, up 7% compared on 2015.”