General News

Italian Travel Agents Seeing Ireland Ads

As part of a Tourism Ireland campaign with travel trade platform Albatravel, around 14,500 Italian travel agents are seeing promotions for the island of Ireland right now.

The campaign, aimed specifically at travel agents, aims to increase bookings for city packages to Dublin and Belfast, with ads running in the Italian travel trade press and on the Albatravel website.

Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “Tourism Ireland has an extensive programme of promotions under way in Italy this autumn, to continue to grow Italian visitor numbers to the island of Ireland and to position us well for 2019. An important element of that programme involves working with intermediaries, including travel agents and tour operators.”

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