The Irish Whiskey Museum has officially opened in Dublin, with the help of Irish rugby coach Joe Schmidt.
The College Green-located museum was announced in early 2014 and received €150,000 funding from Fáilte Ireland’s Capital Investment Programme. The project is independent of any particular drinks company and was conceived by Keith McDonnell, owner of Extreme Ireland. Whiskey distillers such as Diageo, Pernod Ricard, Bushmills, Tullamore Dew and Teeling have endorsed the project.
The museum had a soft launch in November however the owners waited until January to officially open the doors. Ailbhe Roche, General Manager at the Irish Whiskey Museum, said they aim to build a “whiskey community” in Dublin.
The museum is opening as Irish whiskey undergoes its biggest revival in over 100 years as new distilleries open across the country, buoyed by increasing international interest in the spirit and investment from numerous private parties.
As visitors walk through the museum, located above the James Fox Cigar and Whiskey store on the corner of College Green, they will learn of the history of Irish whiskey, from beginning to present day.
“We are trying to work with all the whiskey brands and we are trying to build up the whiskey community in Dublin. I think it’s a great opportunity for everyone to work together,” said Ailbhe Roche when speaking to the Irish Independent.
25 full time staff are currently employed in the museum, said Keith.