New research commissioned by Subway to celebrate the launch of their new plant-based T.L.C. (Tastes Like Chicken) sub and vegan double choc cookie has revealed that over half (52%) of Irish vegans identify as Vegansexuals; someone who only dates other vegans.

15% of Irish people polled had adopted a plant-based lifestyle, and three quarters (75%) of respondents claimed cooking, eating together, or going out for food play an important part of their romantic relationships. However, with just under half (48%) of the 1,000 polled admitting to having disagreements with family, friends and partners over what to eat for dinner, coupled with the increase in vegan and vegetarian lifestyles, ‘inter-dietary’ romances could face even bigger challenges in 2021.

Almost a fifth (17%) of respondents have, and would, dump someone because of ‘food feuds’ based on their dietary or eating habits

Over a third (35%) of meat-eating Irish people said they would think twice about dating a vegetarian or vegan long-term, stating that they’d find eating out to be too difficult (44%). Other reasons include not wanting to feel guilty about eating meat (35%) and not wanting to bring their vegan partner to family meals (31%).

Angelina Gosal, Head of Marketing UK & Ireland at Subway, said: “Cooking and enjoying a meal together can be an expression of love, and food is often a focal point in many relationships. But we also know there are ongoing tensions in modern relationships due to dietary choices, such as being vegan, vegetarian, flexitarian or a carnivore. That’s why we’ve introduced our new plant-based T.L.C. (Tastes Like Chicken) Sub, to bring plant-lovers and meat-lovers together and unite even the most incompatible of foodie pairings.”

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