As part of its push to grow conference and business tourism from Britain and elsewhere around the world, Tourism Ireland – together with 11 Irish tourism enterprises – recently attended The Meetings Show, which took place at the Olympia in London.
Now in its second year, The Meetings Show attracts more than 3,600 conference and meeting professionals and event planners, from around Britain and Mainland Europe. The three day event provided the Irish tourism companies with an opportunity to do business face-to-face with the influential decision-makers in attendance, through a series of pre-scheduled appointments and networking opportunities.
David Boyce, Tourism Ireland’s deputy head of Great Britain, said: “Business tourism is the most lucrative form of tourism, offering significant economic benefits, and Tourism Ireland has an extensive programme of promotions under way to highlight the island of Ireland as a premier business tourism destination.”
This year, Tourism Ireland in Britain is targeting the corporate meetings and conference sector. The organisation will have a presence at 11 key events, including The Meetings Show. Ads and advertorials are running in business publications, inflight magazines and newspapers supplements; e-newsletters are targeting more than 10,000 key MICE (meetings, incentives, conferences and events) contacts; and ‘Meet in Ireland’ ads are appearing on relevant websites during the year.