A new visitor centre developed to tell the story of Irish salmon is set to open in The Burren Smokehouse, Co. Clare, on 25th October.
The Taste the Atlantic Irish Salmon Experience, financed under the European Maritime & Fisheries Fund, forms part of the wider Bord Iascaigh Mhara (BIM) seafood trail comprising salmon, mussel and oyster producers along the Atlantic seaboard from Donegal to Cork.
The visitor centre is located in the Burren Smokehouse in Lisdoonvarna, Co. Clare. Visitors can travel from ancient Ireland to present time using touchscreens, light walls and sound to discover how salmon has featured in Irish mythology to its role in sustaining communities living in some of Ireland’s most remote coastal locations today.
Sales of Irish organic salmon remain strong and were valued at €119m, in 2018 making it Ireland’s leading seafood export according to the BIM Business of Seafood report as consumers increasingly look for high quality and more natural products.
Birgitta Hedin-Curtin, owner and manager of the Burren Smokehouse and of the new visitor centre, said: “This self guided interactive experience is a fantastic world class educational facility for the whole family. International and Irish Visitors to the Burren can get in-depth knowledge about Irish wild and organic salmon as well as experience the ancient Legend of the Salmon of Knowledge.”
Richard Donnelly, BIM, said: “24 seafood producers are now included in the Taste the Atlantic seafood journey. When we first created the seafood trail, the majority of their sales were to overseas markets. Today many of these producers are selling 100% of their seafood to the growing domestic market.
“Restaurants and seafood retailers are increasingly sourcing seafood directly from these producers; knowing the producer, knowing the origins of the seafood means they know the provenance. They can share their story with their customers and reassure them it has been sustainably produced and it is helping the local economy. This transparency is key to building trust and, in turn, sales.”
This month’s launch is one of hundreds of Fáilte Ireland Taste the Island events taking place in celebration of the food and drink heritage on the island of Ireland.