Tourism Ireland and partners had a presence recently at the Crowne Plaza Invitational at Colonial in Fort Worth, Texas, a high profile tournament that's part of the PGA Tour.
Tourism Ireland’s golf promotions in the United States this year include TV and online advertising on the NBC Golf Channel, as well as on Golfchannel.com, a presence at other golf events, including the PGA Golf Merchandise show in Orlando, and email marketing to the golfchannel.com database.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “The American golf market remains a priority for Tourism Ireland. The island of Ireland boasts some outstanding golf courses and our presence at this year’s Crowne Plaza Invitational at Colonial provided another excellent opportunity for Tourism Ireland, together with our partners, to showcase that superb golf offering to thousands of American golf enthusiasts. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting American golfers to visit.”