Irish Distillers has announced a trial launch of Jameson Cold Brew, with limited quantities available from September 2018.
The new release is in response to the growing global appetite for Irish whiskey, quality coffee and coffee-driven cocktails such as the espresso martini.
Bottled at 35% ABV, the new release will debut in Dublin’s Jameson Distillery Bow St, and Dublin Airport from September 2018 at an RRP €28.50.
Jameson Cold Brew is a combination of Jameson Irish Whiskey and cold brew coffee extract, the latter made with 100% Fairtrade arabica beans from Columbia and Brazil.
Jameson Cold Brew is best served over ice or in a coffee cocktail such as the Jameson Cold Brew martini or the Jameson Cold-Fashioned.
Jameson Cold Brew is intended to tap into the rise in popularity of both Irish whiskey and coffee culture in key cities around the world, typified by all-day coffee shops that continue service as cocktail bars in the evening.
Brendan Buckley, Strategy, Innovation and Prestige Director at Irish Distillers, commented: “Over the past 10 years, we have seen the continued rise in popularity of both Irish whiskey and craft coffee culture, and while the two are no strangers in the glass we wanted to modernise this iconic duo. Jameson Cold Brew combines the best of both worlds in a new and refreshing way and we are confident that Irish whiskey and coffee fans alike will enjoy the taste experience it offers.”